Growth partner for restoration companies
Get found when a house floods. Get known before it does.
Demand capture puts you in front of the homeowner the moment they search, on Google and now in AI answers. Brand capture makes you the company they search for by name. Our team runs both sides for water and fire restoration companies, and ties every dollar back to a job.
No six-month lock-in. One project first. You own everything.
- Jobslive
- Partnerslive
- Found by youlive
- Tracked to the jobyes
- Jobs come froma system you own
01 / Two sides
Marketing isn't one thing. For a restoration company, it's two.
Some owners think marketing is marketing and every company doing it is the same. It isn't, and they aren't. There are two sides, they're built differently, and the leaders in your market own both.
Side A
Demand capture
When someone types my house is flooding and your city, you show up. That means the four places on Google: Local Services Ads at the top, Google Search ads, the map pack, and your website ranking for your own services and your own city. It increasingly means being the answer when they ask ChatGPT or Google's AI the same question. If you're buying calls from lead vendors today, you're renting this side instead of owning it.
Side B
Brand capture
When someone types my house is flooding and your company name. The plumber who calls you first. The adjuster who already knows you. Reviews everywhere someone checks you out, a presence on the phone they look at every day, and the trucks and billboards when you're ready for them. Nobody in your market knows your name before the emergency, so you pay full price on every job. Brand is what changes that.
One has to be nailed down before the other. Most companies never get past the first, and most agencies only sell one piece of it.
02 / Two kinds of revenue
And two kinds of revenue most owners never separate.
A flooded house is one job. What you build around it decides whether it's the last one from that corner of your market or the first of many.
RECURRING
A source that sends work every month.
The plumber who calls you first. The adjuster who already knows your name. The property manager with forty roofs. One relationship like that can be worth six figures a year, and most companies have two or three of them by accident. Brand capture is how you get them on purpose: a referral partner program that's ranked, tracked, and worked every week.
REOCCURRING
An event that keeps happening in your market.
The family whose basement flooded won't flood again this year. Their neighbor will, and the house two streets over, every storm season. Demand capture puts you in front of each one the moment they search. Brand capture is why the second one asks for you by name instead of typing water damage near me.
Lead vendors sell you neither. They sell you the one job.
03 / The system
We don't run your ads. We run your growth.
Most marketing companies sell one channel, send an invoice, and leave the rest to you. We come in on the inside and run the whole thing: the four places on Google, the brand layer, the tracking numbers and CRM that tell you which calls turned into jobs, the review engine, the referral partner program, and reporting that ties what you spent to what you made. One partner that answers to you, not a dozen vendors each doing one job.
And we stay. What gets you to $100K a month isn't what gets you to $300K, and that isn't what gets you to a million. We build the next layer when you're ready for it. The relationships we want are measured in years, not in a 90-day campaign.
04 / What we hear
What we hear on strategy calls
The phone's not ringing.
Franchise owner, Indiana If a plumber doesn't give me a lead, I'm cooked.
Independent owner, Nebraska I want to trust these guys, but how do I verify it?
Owner, Colorado You name it, we've tried them. The results weren't consistent, weren't cost effective, so we gave up.
Franchise owner, California
None of these are restoration problems. They're marketing problems, and marketing problems get solved.
05 / Next tier
The goal is your next tier.
- $100Ka month
- $300Ka month
- $1Ma month
If you're not at $100K a month, that's the number we build toward first: about twelve water jobs a month at the national average of $8,000 each, coming from channels you own instead of channels you rent. At $100K the plan changes, because what got you there won't get you to $300K, and $300K to $1M is a different playbook again. We build the tier you're in, then the next one.
Live in about a week once we have access. About 90 days to optimize a new account. Around the 90-day mark, five to ten more water jobs a month is typical, depending on the market and the spend. One client that started from zero in a mid-sized Midwestern market collected $1M in its first 12 months and now runs $200K+ months.
There are no guarantees. There is a process, daily monitoring, and numbers you can check yourself. Every dollar is tracked to a source, so you know whether it came back as $30 or negative $5, and so do we.
06 / One project
Don't trust us. Do one project first.
Most agencies want six months and $20,000 before you know if it works. We ask for one project, and if you hate it, we refund it.
- 01
Strategy call
30 minutes. Your market, your numbers, your goal, how you make decisions. You leave knowing whether a diagnostic makes sense.
- 02
Growth Diagnostic
Five days inside your business. Scored against the leaders in your market. Walked through with you, never emailed and left for you to figure out.
- 03
Your 90-day plan
The lowest hanging fruit, highest leverage moves, in the order we'd pull them. Yours to keep, whoever runs it.
- 04
Growth partner
If you want our team to run it, you pick one of three paths. Thirty day terms. The diagnostic fee is credited in full. We prove ourselves every month.
07 / The standard
The standard, not the pitch.
You own everything.
Ad accounts, Business Profile, website, phone numbers, CRM. We ask for manager access, never admin. If we parted ways tomorrow, nothing goes dark.
Thirty day terms. No long contract.
We don't lock anyone in. We earn the next month every month.
One restoration company per market.
We don't compete with ourselves. Your market is yours.
Executive-level confidentiality.
We don't connect clients with each other, we don't do reference calls, and we don't share what's working in your market. Anonymized case studies on request.
Reporting tied to revenue.
Tracking numbers per source, a CRM that logs every lead, a weekly Loom, a live portal, Slack access to the team. Leads by source, jobs by source, revenue by channel.
Honest scoring.
If your Business Profile is already good, the report says so. If you're not ready for us yet, the call says so.
08 / Insights
One owner question a week, answered with the math drawn out.
The first post lands this week.
Every post starts as a question a restoration owner asked on a strategy call.
Subscribe on YouTube30 minutes. One decision.
We'll ask about your market, your numbers, your goal, and how you decide. You'll get a straight answer on whether a Growth Diagnostic makes sense, and if it doesn't, what we'd do instead. Either answer works.
Book a strategy call